Today’s customer-controlled purchase journey requires brands to be ever-present to achieve results–a burden exacerbated by the surging ad costs across key channels Facebook, Google, and Amazon. As the cost to provide a cohesive experience continues to grow, so does the number of consumers that complete their transactions online. To illustrate this, during 2024, digital ecommerce sales were projected to reach $1.2 trillion representing just over 16% of retail revenue.
Seeking cost-controlled customer acquisition, marketers are leaning into the partnership channel as a scalable alternative to subsidize their primary sales and marketing channels–an increased reliance on the channel that will command roughly $12 billion in marketing spend in 2025. With additional dollars behind partnership optimization, marketers must rely on data to guide their decisions, ensuring that the right partners are paid equitably for the value they provide in the consumers’ path to purchase. By incentivizing partners for their contribution to outcomes across the path to purchase, advertisers can reward actions that fuel their goals. However, insight into path to purchase touchpoints is paramount to developing and deploying a data-based visibility that is made possible by Insights, an enhancement to the Partnerize reporting and analytics suite that provides necessary transparency into the path to purchase.
With Insights, advertisers can:
- Gain visibility into the path to purchase with partner-specific insights revealing the introducer, influencer, and closer for each transaction. Quickly and easily identify partner trends across the path to purchase with interactive visuals that support easy evaluation of granular program data.
- Evaluate individual partnerships with a customizable league table that displays performance rankings for your top 250 partners including clicks, conversions, order value, and basket size with precision filtering that allows you to quickly identify top-performing partners and products.
- Compare partner and overall program data with on-demand insight into return on ad spend and conversion rates via visual representation of your spend and revenue as well as partner-to-program conversion rate comparison.
Learn more about Insights by downloading the quick guide. Or, get in touch to chat further about how Partnerize can help you maximize the benefits of the partnership channel.
